Austin Eastciders Food & Beverage commercial photography Austin
Food & BeverageSeptember 2024

Austin Eastciders

Austin's Original Craft Cider

Campaign photography for Austin's original craft cider brand—capturing the spirit of the brand across product and lifestyle.

The Challenge

Austin Eastciders is one of Austin's most recognized craft beverage brands. They needed fresh campaign photography that matched their evolving brand identity—moving beyond the expected cider-in-a-field aesthetic toward something more refined and versatile. The imagery had to work across packaging, social media, retail displays, and their taproom.

The Approach

We built a shoot around two themes: the product itself and the world around it. Clean studio shots highlighted can design, color, and pour quality. Lifestyle setups captured the Eastciders vibe—relaxed, social, unmistakably Austin. Every shot was designed to be modular: crop it for Instagram, scale it for a billboard, or drop it into a retail sell sheet.

The Impact

The campaign gave Austin Eastciders a refreshed visual library that powered their seasonal marketing and retail partnerships. The images showed up everywhere—from H-E-B shelf talkers to Instagram ads to taproom signage.

Deliverables
  • 80+ final campaign images
  • Product hero shots for all SKUs
  • Lifestyle photography for social and advertising
  • Retail-ready imagery for point-of-sale materials

What Would This Cost?

Scope
1-day campaign shoot, 80+ deliverables, full post-production
Typical Range
$6,000 - $10,000

Every project is different. This range reflects similar scope and deliverables. Your quote will be customized to your specific needs.

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Need Results Like These?

Let's talk about your project. We'll create a custom production plan that delivers exceptional results.