2Hoots Hard Iced Tea

2Hoots Hard Iced Tea was launching into a crowded Austin beverage market. They had a great product and strong branding, but no professional imagery to back it up. Every competitor on the shelf had polished product photography. 2Hoots needed to match that quality—and stand out—before their first major retail push.

We shot both clean product and styled lifestyle setups in a single session. The product shots focused on can details, condensation, and label clarity for e-commerce and retail. The lifestyle shots placed 2Hoots in social settings—backyard hangs, cooler shots, golden hour pours—to build the aspirational brand world they needed for social media and advertising.

2Hoots launched with a full image library covering every channel: retail shelf cards, social media content, website heroes, and pitch deck visuals. The photography gave them instant credibility in buyer meetings and helped secure their first round of retail placements.