Summer Moon Coffee

Summer Moon Coffee built a loyal following in Austin with their signature Moon Milk sweet cream and rotating seasonal menu. But in a saturated market where every coffee shop is fighting for attention on Instagram, product photography alone wasn't cutting through. Their seasonal launches needed imagery that stopped the scroll—visuals that felt fresh, vibrant, and distinctly Summer Moon.

The challenge was consistency at scale. They needed a content system that could support multiple seasonal campaigns per year, each with its own aesthetic, while maintaining brand cohesion.

We developed a repeatable production system designed around their seasonal launch calendar. Each campaign shoot was structured to deliver maximum variety from minimal setups: hero product shots, lifestyle moments, detail photography, and motion content—all captured in a single production day.

The creative approach leaned into color, texture, and seasonal cues. Pumpkin spice? Warm tones, cozy props, fall textures. Holiday drinks? Rich lighting, festive accents, indulgent presentation. Every campaign felt distinct but recognizably Summer Moon.

Summer Moon launched every seasonal campaign with a full content library ready to deploy across all channels. The imagery gave them flexibility—social posts could pull from motion content, email headers used hero shots, and in-store signage featured lifestyle photography.

The production system worked. Seasonal campaigns launched on schedule, social content stayed fresh, and the brand maintained visual consistency without creative fatigue.