YETI
Photographing a new store the day before it opened
The Woodlands, TX · Store opening photo + video · 88 imagesYETI had one day between finishing its new store in The Woodlands and opening the doors, and the launch imagery had to be ready for opening week.
Ceremony, the Portland design agency behind YETI’s retail spaces, could not be on site. The brief covered interiors, daytime exteriors for YETI’s store landing page, in-store lifestyle moments and a phone walkthrough for social, with no rain date for the exteriors.
We shot the interiors the evening before opening, once merchandising was in place, and the exteriors first thing on opening morning. Retail interiors mix bright light boxes with dark shelving and reflective drinkware, so every interior was bracketed on a tripod to hold detail across the whole frame.
Working solo kept the schedule flexible. We delivered 88 final images on a 24-hour turnaround, along with walkthrough video for social.
There was no rain date, so on opening morning we worked around the sky to get the blue-sky storefront and signage frames the brief asked for. After that we moved inside to photograph the store in use.
- 88 final images on a 24-hour turnaround
- Store interiors, from wide views down to product details
- Daytime exteriors and signage
- In-store lifestyle images
- Phone walkthrough videos for social
- Assets for YETI and the shopping center to use online and in print
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