OneSkin

OneSkin wasn't launching another pretty skincare line. Their product was rooted in cellular biology—science-backed formulations designed to target skin aging at the molecular level. But the brand had a problem: most skincare marketing looks the same. Flawless faces. Perfect lighting. Models who've never had a breakout in their lives.

For a brand built on authenticity and research, that aesthetic didn't fit. OneSkin needed a content library that felt human—images and video that showed real application, real skin, real confidence. Not staged. Not filtered. Not another glossy campaign promising miracles.

We designed a two-day production sprint focused on one thing: capturing authenticity without losing polish. Every frame was planned to show the product in use—not posed, not performed, just used. Application moments. Textures. Real expressions. Natural light shaped to enhance skin tone without erasing it.

The brief was clear: no "model faces." Cast real people—diverse ages, skin tones, and backgrounds—and let them be present in the frame. The product could hold its own. Our job was to create an environment where it looked as effective as it actually is.

OneSkin launched with a complete content ecosystem: hundreds of assets spanning stills and video, all designed to work across platforms and campaigns. The imagery reinforced their brand position—science-backed, human-centered, confident.

The content gave them flexibility. Social posts pulled from real moments. E-commerce pages showed the product in use. Email campaigns had variety without losing consistency. Every asset felt like it came from the same shoot, but no two frames were identical.