Moutoniere

Moutoniere is a French luxury fashion brand known for refined knitwear and understated elegance. As they expanded into the US market, they needed product photography that matched the sophistication of their garments—imagery that felt elevated, timeless, and distinctly European, without the stiffness that often defines luxury fashion content.

The challenge was balance. The photography had to showcase craftsmanship and detail—texture, drape, construction—while maintaining the effortless aesthetic that defines the brand.

We designed a production approach rooted in simplicity and precision. Clean backgrounds. Natural light softened and shaped to enhance texture without overpowering it. Models styled to feel elegant but approachable—refined, not distant.

Each garment was photographed with both editorial and e-commerce needs in mind. Wide shots showed silhouette and drape. Detail shots captured stitching, fabric texture, and construction quality. Lifestyle moments added context without distraction.

Moutoniere entered the US market with a complete visual identity: product photography for e-commerce, lifestyle imagery for brand storytelling, and detail shots that reinforced craftsmanship. The imagery positioned the brand exactly where it needed to be—accessible luxury for people who value quality over flash.

The content library gave the brand flexibility to build campaigns, populate product pages, and maintain a cohesive Instagram presence without constant reshoots.