Texas-Made Apparel
Texas Standard is a heritage-driven menswear brand built on quality materials and Texas identity. They needed a full catalog shoot that captured both the craftsmanship of their garments and the rugged, authentic lifestyle their customers identify with. The imagery had to work for everything from their website to wholesale lookbooks to social campaigns.
We shot a mix of studio catalog and on-location lifestyle across multiple setups. Studio work focused on fabric detail, fit, and color accuracy for e-commerce. Location work leaned into the Texas landscape and lifestyle—the kind of imagery that tells a brand story, not just shows a shirt. Every shot was planned for dual use: clean enough for product pages, editorial enough for campaigns.
Texas Standard used the catalog across their e-commerce refresh, wholesale presentations, and a full season of social content. The shoot gave them a visual identity that matched the quality of their product—something they’d been missing in previous seasons.
