
Recurring lifestyle shoots for a supplement brand that started with a test
Austin · Studio + on-location lifestyle · Recurring shootsThe brand was looking for new photographers and came with a moodboard of people holding the products naturally and looking confident on a sky-blue backdrop. Casting took extra rounds with additional agencies before the brand found the right fit.
The test was a half day at Good Friend Studio with one model. The studio only had white paper, so we lit an off-white backdrop and built the sky-blue gradient in post. SNAP picked 37 favorites, which were retouched and delivered 12 days after the shoot.
A larger multi-model shoot followed in April with 24 retouched finals and a next-day rush on priority selects. We now handle casting and locations for each shoot, and every one runs with a small crew.



For the test we worked from SNAP’s shot list across its soft chews and capsules, with frames of the model holding the bottle and holding up a capsule as well as looking at the camera and at the product. Every final was kept at its widest crop so the team could adapt the images for web and social.





The April shoot brought in a multi-model cast styled in coordinated athleisure against the same sky-blue backdrop, along with on-location frames outside the studio.










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