Austin’s Original Craft Cider
Austin Eastciders is one of Austin’s most recognized craft beverage brands. They needed fresh campaign photography that matched their evolving brand identity—moving beyond the expected cider-in-a-field aesthetic toward something more refined and versatile. The imagery had to work across packaging, social media, retail displays, and their taproom.
We built a shoot around two themes: the product itself and the world around it. Clean studio shots highlighted can design, color, and pour quality. Lifestyle setups captured the Eastciders vibe—relaxed, social, unmistakably Austin. Every shot was designed to be modular: crop it for Instagram, scale it for a billboard, or drop it into a retail sell sheet.
The campaign gave Austin Eastciders a refreshed visual library that powered their seasonal marketing and retail partnerships. The images showed up everywhere—from H-E-B shelf talkers to Instagram ads to taproom signage.
